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Marilyn Buskohl
Public Affairs Director
O: (605) 310-4614
C: (605) 367-3964
Marilyn.buskohl@aaasd.org

AAA Research: Technology Available Now Could Prevent 40% of Crashes;

Drivers Must Understand, Use to Save Lives

https://vimeo.com/288436265  Gifs 1, 2

Sept. 26, 2018 – Technology now standard on most new vehicles has the potential to save nearly 9,500 lives annually if used correctly, according to AAA Foundation for Traffic Safety research released today. Likewise, some 188 of those killed in Oklahoma crashes in 2016*, potentially could have lived had the technology been available and used correctly by drivers.

Blind spot monitoring systems, forward collision warning, automatic emergency braking and lane keeping assist are included on all 2019 models offered by the vast majority of manufacturers. Many offered these featured in their earlier models.

“When properly utilized, these technologies have the potential to prevent 40 percent of all vehicle crashes and nearly 30 percent of traffic deaths. However, driver understanding and proper use is crucial in reaping the full safety benefits of these systems,” said Dr. David Yang, executive director of the AAA Foundation for Traffic Safety.

As part of its ongoing traffic safety mission, new AAA Foundation research evaluated the potential these popular advanced driver assistance technologies have in helping to reduce or prevent crashes. The findings show that if installed on all vehicles, ADAS technologies can potentially prevent more than 2.7 million crashes, 1.1 million injuries and nearly 9,500 deaths each year:

ADAS Systems

Crashes

Injuries

Deaths

Forward Collision Warning/ Automatic Emergency Braking

1,994,000

884,000

4,738

Lane Departure Warning / Lane Keeping Assist

519,000

187,000

4,654

Blind Spot Warning

318,000

89,000

274

Total Potentially Preventable by all systems

2,748,000

1,128,000

9,496

However, AAA cautions that many drivers are unaware of the safety limitations of Advanced Driver Assistance Systems (ADAS) in their vehicles, according to the new research. For example, researchers found that nearly 80 percent of drivers with blind spot monitoring systems were unaware of limitations or incorrectly believed the system could accurately detect vehicles passing at very high speeds or bicycles and pedestrians. In reality, the technology can only detect when a vehicle is traveling in a driver’s blind spot and many systems do not reliably detect pedestrians or cyclists. Lack of understanding or confusion about the proper function of ADAS technologies can lead to misuse and over reliance on the systems, which could result in a deadly crash. “There is still a lot of work to be done in educating drivers about proper use of ADAS technologies and their limitations, Yang said.

In 2016, 628 people were killed in state traffic crashes - a six percent increase from 2015*. “With ADAS technologies offering proven safety benefits when properly used, it is important that automakers and others play a greater role in educating motorists about the technology available in the vehicles they purchase,” said Leslie Gamble, AAA Oklahoma public affairs manager. “AAA also urges drivers to take charge of learning their vehicle technology’s functions and limitations in order to improve safety on the road.” 

The AAA Foundation for Traffic Safety commissioned researchers from the University of Iowa to survey drivers who recently purchased a 2016 or 2017 model-year vehicle with ADAS technologies. Researchers evaluated drivers’ opinions, awareness and understanding of these technologies and found that most did not know or understand the limitations of the systems:

  • Blind spot monitoring: 80 percent of drivers did not know the technology’s limitations or incorrectly believed that the systems could monitor the roadway behind the vehicle or reliably detect bicycles, pedestrians and vehicles passing at high speeds.
  • Forward collision warning and automatic emergency braking: nearly 40 percent of drivers did not know the system’s limitations, or confused the two technologies- incorrectly reporting that forward collision warning could apply the brakes in the case of an emergency when the technology is only designed to deliver a warning signal. Moreover, roughly one in six vehicle owners in the survey reported that they did not know whether or not their vehicle was equipped with automatic emergency braking. 

False expectations for ADAS systems can easily lead to misuse of the technology or an increase in driver distraction. In the survey:

  • About 25 percent of drivers using blind spot monitoring or rear cross traffic alert systems report feeling comfortable relying solely on the systems and not performing visual checks or looking over their shoulder for oncoming traffic or pedestrians.
  • About 25 percent of vehicle owners using forward collision warning or lane departure warning systems report feeling comfortable engaging in other tasks while driving.

“New vehicle safety technology is designed to make driving safer, but it does not replace the important role each of us plays behind the wheel,” Gamble continued. “The prospect of self-driving cars is exciting, but we aren’t there yet.  Automakers have an ethical and important responsibility to accurately market, and to carefully educate consumers about the technologies we purchase in the vehicles we drive off the lot.”  

Despite the findings that show confusion about some ADAS technologies, at least 70 percent of vehicle owners report that they would recommend the technology to other drivers. The greatest proportion of drivers reported trusting blind spot monitoring systems (84 percent), followed by rear-cross traffic alert (82 percent), lane departure warning (77 percent), lane keeping assist (73 percent), forward collision warning (69 percent) and automatic emergency braking (66 percent).

These findings should prompt additional focus on the importance of educating new and used car buyers about how safety technologies work. “The training drivers need to properly use the safety technologies in their vehicles is not currently offered,” added Gamble. “If educating consumers about vehicle technology was as much a priority for the automakers and dealers as making the sale, we would all reap the benefits.” 

Only about half of the drivers who report purchasing their vehicle from a car dealership recalled being offered a training on the ADAS technology. However, for those who were, nearly 90 percent took advantage of the opportunity and completed the training.

For now, drivers are their best safety advocate to ensure that they understand their technology’s features, functions and limitations before leaving the lot. In order to reduce misuse or overreliance on the systems, AAA encourages drivers to:

  • Read up: Read your owner’s manual to learn what systems are installed in your vehicle.
  • See it in action: Insist on an in-vehicle demonstration and test drive to better understand how the systems will engage on the roadway.
  • Ask questions: Ask plenty of questions about the alerts, functions, capabilities and limitations of the vehicle’s safety technologies before leaving the dealership. For example, ask if there are scenarios when a technology will not function properly on the road. 

For additional resources, visit AAA.com/DriverAssistanceSystem. AAA’s classroom or online Roadwise Driver course can also help drivers learn more about the functions and limitations of popular ADAS technologies available on new vehicles. 

About AAA Foundation for Traffic Safety: Established in 1947 by AAA, the AAA Foundation for Traffic Safety is a not-for-profit, publicly funded, 501(c)(3) charitable research and educational organization. The AAA Foundation’s mission is to prevent traffic deaths and injuries by conducting research into their causes and by educating the public about strategies to prevent crashes and reduce injuries when they do occur. This research is used to develop educational materials for drivers, pedestrians, bicyclists and other road users. Visit www.AAAFoundation.org.

About AAA: As North America’s largest motoring and leisure travel organization, AAA provides more than 59 million members with automotive, travel, insurance and financial services through its federation of 36 motor clubs and nearly 1,100 branch offices across North America. Since 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for safe mobility. Drivers can request roadside assistance, identify nearby gas prices, locate discounts, book a hotel or map a route via the AAA Mobile app. To join, visit AAA.com

*Oklahoma Highway Safety Office crash fatality data, 2016.

 

TEDx Wilmington Salon

Who's in the Driver's Seat? The Transformation of Transportation

On Tuesday, October 17, 2017, AAA and TEDx Wilmington held the first TEDx Salon dedicated to ideas worth spreading in transportation.

This event had:

  • 12 live talks given by 13 speakers
  • 368 people in attendance at the live event
  • More than 7,500 viewed the event online through Livestream, viewing events, and on the AAA Associate network
  • Online viewers came from all 50 states and approximately 30 countries around the world

View a slideshow from the event

This TEDx WilmingtonSalon was organized in partnership with AAA

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